Think Green Dublin
Web Design
Branding
Think Green Dublin — Case Study
Green Dublin is set up to provide an extensive collection of information on sustainable practices and environmental challenges. The website offers a wide range of content on important subjects like waste reduction, renewable energy, climate change, and sustainable transportation. This content includes articles, videos, podcasts, and infographics. Green Dublin seeks to increase the awareness of environmental issues and potential solutions among its citizens while also encouraging eco-friendly behaviours. Because of the platform’s multifaceted approach, users can learn at their own pace and in accordance with their interests, which makes education inclusive and flexible.
Hima Chandrashekaraiah Prabha
Aim
The Green Dublin online platform aims to educate the public with accessible and engaging content on environmental issues and sustainable living. It promotes sustainable practices among Dublin residents through practical guides, interactive tools, and gamification, Additionally, it supports local green businesses by highlighting and promoting services that support sustainability through a dedicated local green directory.
Competitor Analysis
My Waste
MyWaste is Ireland’s official guide for managing waste, providing comprehensive information on waste disposal, recycling, and reducing waste. The platform offers resources on handling various waste types, including electrical items, plastics, food waste, and hazardous materials. The platform is tailored to assist individuals, households, and businesses in Ireland in managing their waste responsibly and efficiently.
The platform features highly interactive tools like the waste services locator and bin day reminder, which make it easier for users to manage their waste disposal routines. Regularly updated articles, tips, and news ensure that users are always informed about the latest developments in waste management and sustainability. Additionally, the website’s visual and user-friendly design enhances navigation, making it simple for users to find the information they need quickly and efficiently.
Key Green
KeyGreen is a leading waste management company in Ireland, recognized as the “Recycling & Waste Management Company of the Year” at the Chambers Ireland InBusiness Recognition Awards 2024. They offer comprehensive waste management services for both businesses and households, including waste collection, skip hire, and recycling.
KeyGreen aims to lead in waste management by promoting sustainability and minimising landfill use. Their mission is to convert waste into renewable energy and compost, supporting environmental protection and resource conservation.
The platform features highly interactive tools like the waste services locator and bin day reminder, which make it easier for users to manage their waste disposal routines. Regularly updated articles, tips, and news ensure that users are always informed about the latest developments in waste management and sustainability. Additionally, the website’s visual and user-friendly design enhances navigation, making it simple for users to find the information they need quickly and efficiently.
Problem Statement
Dublin is a beautiful city, but because of things like the growing population, transportation and increasing consumerism, it has contributed significantly to pollution. Many citizens are 23 aware of the problem and hence willing to adopt more cleanliness and sustainability practices but are lacking know-how and awareness, which are generally scattered across different websites, social media, and local groups. This makes it difficult to find a sustainable community, learn about environmental issues, and take action to mitigate per capita consumption towards a greener future. To solve this, Dublin needs a single, easy-to-use platform that brings all these resources together in one place and helps them in a sustainable journey.
Vision Statement
Green Dublin envisions a vibrant, sustainable city where everyone can live and work in environmentally friendly ways. We aim to create a single platform that brings together all the information on eco-friendly practices, resources, and knowledgeable information, making it easy for people to join Dublin’s green journey
Persona
To ensure that Green Dublin effectively addresses the needs and concerns of the community, we implemented a comprehensive research strategy targeting a broad demographic of Dublin residents aged 18 to 65.
Design Language Guide
Think Green Dublin’s color choice symbolizes our commitment to sustainability. Deep green (#004225) reflects our dedication to environmentally friendly activities and our connection to nature. Soft beige (#F5F5DC) adds a hint of peace and symbolizes the simplicity of sustainable life. Vibrant gold (#FFB000) was chosen to symbolize the energy and promise of a more promising and ecologically responsible future. Last but not least, charcoal gray (#333333) grounds the palette with attention to detail and expertise, ensuring that our goal is evident. Together, these colors represent our vision of a sustainable Dublin.
Logo
A strong message of sustainability and environmental awareness may be heard in the moniker Think Green. Being “green” is a good choice for a company that focuses on recycling and lowering carbon footprints because it’s often connected to nature, growth, and eco-friendliness. The word “think” implies a proactive and considerate approach to environmental issues, demonstrating the company’s dedication to assisting its customers in adopting more environmentally friendly activities. All things considered, the moniker Think Green successfully conveys the goals and principles of this company that prioritizes sustainability. The manner in which the website logo appears varies based on the backdrop color.
Wireframes
Final Designs
My Learnings
This project helped me understand how important coding skills are for UX designers. If a design can’t be implemented, it loses its value. After this project I feel more confident about how things are built. I got to handle everything from research and ideas to design and development. Owning the whole process gave me a clearer view of how UX decisions shape the final product. I also learned new tools to bring my ideas to life. User interviews and research had their own challenges, but seeing the final product made it all worth it.